Professional Management Issues Ethical Dilemmas Experience

Question: Discuss about the Professional Management Issues for Ethical Dilemmas Experience. Answer: Introduction This report provides a glimpse into the ethical dilemmas experienced by three IT professionals, the descriptions being provided below: The principle character of this case study is Diane, who is an ICT consultant. Diane had started her career as an independent ICT professional and currently owns a consultancy business that recommends strategies for developing and maintaining Information Systems to business organizations. The second case study being discussed in this report revolves around Max, who currently works at state government department associated with providing remedial services to citizens suffering from addition of drugs and alcohol. Max was instructed to complete a report that required him to utilize the personal data of those who have utilized the services of the said department and thus was provided with the access to the central database used for storing such sensitive data. The third case study revolves around a HCI consultant who had come to realize that one of clients is illegally using a software module patented by some other organization. Analysis Mini Case Study 1 Diane had been associated with a project aimed at developing a databases system for a medium sized company. Diane together with her employee had developed the designs of the entire database, besides implementing it. However, the entire implementation process was found to be much costlier than what the client had expected. Thus, the administrative heads of the client organization have started expressing their reluctance in installing the security measure that Diane had recommended to them. Diane had made several attempts to make them understand about the issues that the organization is likely to face in case appropriate security measures are not utilized for ensuring the safety of the employee data to be stored in the said database. But, up till now, she has not been successful in persuading the client to implement effective security measures in the database. Legal factors As reported in the case study, the administrative heads of the client organization are insisting Diane to implement a less effective security system in their database simply being aimed at saving money. On the other hand, Diane is sure of the fact that the incorporation of an effective security system is essential for securing the sensitive data sets (like that of the personal information of the employees, their medical records, etc) that would be stored in the database. Now, the organizational heads in consideration have the legal obligation for maintaining the privacy of those who work with them. Thus, the legislation mandates them into implementing effective security features in the enterprise database. On the other hand, Diane herself is liable for maintaining the legal rights of all the stakeholders, besides preserving the confidentiality and security of public data. Thus, the responsibility of ensuring the security of all the employee information to be stored in the enterprise database lies on both Diane and her client organization. Professional factors Diane, as an ICT professional is supposed to abide by all the ethical policies of the Australia Computer Society (as the adherence to the professional code of the ACS is essential for operating as an ICT professional in Australia). The ACS ICT professional code mandates the following activities for Diane: Communicate with the stakeholders regarding the possible effects of implementing a less effective security system for securing their personal data. Understand the perception of those stakeholders who might be affected by the issue that has come to her notice. Employment and Social factors Diane herself operates as an ICT consultant, besides employing several other professionals in her organization. Thus, it is essential that the ACS codes of ethics are adhered to in Dianes consultancy. In fact, the Diane is well aware of these ethical codes and had been trying to make her clients aware of the fact that the incorporation of less effective security system might lead to leakage of sensitive employee data. Personal factors Diane has demonstrated the fact that she is willing to meet all the requirements of the client, besides considering the perspective of the other stakeholders. Intrinsic factors The administrative heads of the client organization is not ready to implement the efficient security system recommended by Diane solely due to the fact that the cost of implementing the database system has already exceeded the amount that they had estimated. Prioritisation In the following section of the report, the priorities of the various factors mentioned in the section above have been discussed. Factor Related Issue 11 Legal factor 1. The client organization for whom Diane is working is legally obliged to ensure the security of the information provided by their staff. However, they are unwilling to do the same. 2. Dian herself might be in a legal contract with her clients that mandates her to complete the project within the time and budget committed to them. However, she is unwilling to implement a less effective security system as demanded by her clients. 22 Professional factors Diane, being a member of the Australian Computer society is bound to go by their code of ethics, which makes it essential for her to consider the security of all employee information over the cost associated with the project. 33 Employment and Social factors Diane and her team require abiding by the ACS code of ethics. 44 Intrinsic factor The cost of the project had already exceeded the initial estimations. 55 6 7 8 9 Personal factors Diane herself is willing to provide a solution that would be beneficial to all the stakeholders. Table 1: Priority List Decision The discussions presented in the preceding sections indicates that Diane faces an ethical dilemma regarding the implementation of the database, as even after her repeated attempts to make her clients aware of the importance of implementing an effective security system , the client organization has not agreed to do the same. Thus, it can be said that Diane requires considering her top priorities first: in case adhering to the terms and conditions of her legal contract appears to be her priority, she would have to find and implement the best possible solution available within the budget. However, in case Diane considers adherence to the ACS code of ethics to be her primary priority, she might eventually have to revoke her contract and deny working on the project anymore. Analysis Mini Case Study 2 . Max was eager to complete the project on time and thus made copies of the data in his USB memory stick. He carried the USB memory stick to his and completed the project, but forgot all about the data and left the memory stick at home. Legal factors As an employee of the state government department, it lies within the responsibilities of Max to maintain the security of the sensitive user information. Besides this, Max was provided with the access to all the files recorded in the mainframe computer of the agency just for the process of developing the report. However, Max had eventually breached the Australian Privacy Principles through the following activities: Max downloaded all the service user information available in the mainframe computer and saved the same in his workstation. Max also made copies of the said information in a USB memory stick and made personal use of the same. Professional factors It is evident from the information provided above that Max had demonstrated unprofessional behaviour by misusing the facilities that were provided to him for accessing the mainframe computer of the agency. Besides this, Max was also not able to complete the report within his regular working hours, which made him to copy the sensitive user information in a USB memory stick, so that he could work on the same during his leisurely time. However once the report was completed, he forgot all about the data and left the USB memory stick at his home, thus demonstrating unprofessional and irresponsible attitude once again. Employment and Social factors As stated in the case study, Max worked at a state government department that provides remedial facilities to people who suffer from drug abuse and/ or alcohol abuse. The files that he had made copies of contain sensitive information like that of the personal information of those people who at some point or other had utilized the services of the said department, along with the treatments that they have undergone. However, Max had forgotten all about these sensitive information after the report was completed and had left the memory stick at home, without worrying much about the security of the same. Thus, in case data is leaked in public (from the memory stick), those citizens who had utilized the services of the department might have to face severe social stigma due to their addictions. Personal factors As discussed in the sections above, Max had risked the security of the sensitive information provided by several citizens primarily due to the fact that he was eager to complete the entire report within the deadline provided to him. In fact, he had downloaded the information available on the mainframe computer of his agency so as to ease out his work. Thus, it can be said that the entire data record available with the government department faces the risk of leakage just because Max was unable to complete his report within the working hours of the agency. Intrinsic factors The report that Max was working on was supposed to be utilized by the higher officials of the department so as to decide on which of the services should be continued, based on the success rates of the programs. Max was supposed to make a detailed report including the personal information of all those who had participated in the programs, along with the criminal histories of them and the treatment that they underwent. However, at present entire project is at jeopardy due to the irresponsible and unprofessional behaviour that Max had demonstrated. This is because, in case the entire data set leaks in public, it is less likely that the department would be able to encourage people addicted to drugs and alcohol to enrol to their remedial programs. Prioritisation In the following section of the report, the priorities of the various factors mentioned in the section above have been discussed. Factor Related Issue 11 Legal factors Max has breached the Australian Privacy Principles as he not only had downloaded and saved the sensitive user data stored in the enterprise data base of the state government department (thereby misusing the access that he had been provided to the mainframe computer of the department) but has also made copies of the same. w2 Employment and Social factors In case the data copied by Max gets leaked in public, the patients whose information gets released in public would face immense social stigma. 33 Professional factors It is worth mentioning that Max had essentially demonstrated very unprofessional and irresponsible attitude by making copies of the sensitive user data and leaving it behind unattended. Beside this, the very first thing that had lead to this entire scenario was that Max was unable to complete the entire report within his normal working hours. 44 Intrinsic factors The primary objective of conducting the entire research has now become jeopardised due to the actions conducted by Max. 55 6 7 Personal factors Max had risked all the user data available to the state government department primarily due to the fact that he wanted to complete the task within the deadline and thus decided to work at home. Table 2: Priority List Decision In the light of the discussions made in the section above, it can thus be concluded that the first and foremost action that Max needs to undertake is to make sure that the information that was copied in the USB memory stick have not between leaked. Besides this, Max would also require to delete the files permanently from the USB memory stick and his workstation, so as to prevent any unauthentic utilization of the same in future. On the other hand, it is also being recommended to Max so as to inform the entire situation to the higher authorities. Analysis Mini Case Study 3 The primary character of the third case study is a HCI consultant who realizes that her current client (A) is unlawfully utilizing a patented module of a rival firm (B, also a former client). Legal factors The company A is illegally utilizing the software module that has already been patented by company B. However, the HCI consultant has legal non-disclosure contract with both the companies, thus generating the dilemma on her part regarding whom to report the issue. Professional factors The HCI consultant is well aware of the fact that company B is making unlawful use of the module patented by company A and the ACS code of ethics mandates her to bring it to the notice of both the companies, both being her clients. Employment and Social factors The case study does not depict any social or employment factor that might be associated with it. Personal factors The HCI consultant has certain professional responsibility to both her client organizations; however, she is pondering over how to act in a responsible manner. Intrinsic factors The HCI consultant in question had come to recognize the unlawful utilization of software modules primarily due to the fact that she had evaluation contract with the companies in consideration. Prioritisation Factor Related Issue 11 Legal factors a. Company A has breached the Patent law b. The HCI consultant has legal contracts with both the companies that bar her from discussing the matter with others. 22 Professional factors The ACS code of ethics mandates the HCI consultant to disclose the breach of the patent law to both the companies, both being her clients. 33 Personal factors The HCI consultant is experiencing a dilemma regarding whom and how to report the entire incident. Table 3: Priority List Decision In the light of the discussion made in the sections above, it can thus be said that the first step that the HCI consultant requires to undertake at this point in time is to inform the higher management of Company A of the misuse of the patented module, without disclosing the name of the organization that holds the patent. She should also continue working in accordance to her legal contract with the company. However, he might consider revoking the contract in case the organizational heads continue using the said module. Discussion As depicted in the sections above, the legal and professional factors have been considered to be the most important factors, as non adherence to the legal and professional regulations might result in severe legal issues for all the parties involved in the case studies. On the other hand, the ACS code of ethics mandates every professional to take into consider the well-being of the general mass while taking any action: thus, this factor has been considered as the third most important factor. The other two factors have been prioritized in accordance to their importance in each case. Conclusions on Analysis The report provides an in depth discussion on three IT ethical case studies. In the light of the discussions made in the report, we can arrive on the following conclusions: The legal factors associated with each of the case studies are supported by the professional and ethical rules (the ACS codes of ethics in case of the case studies under consideration). No ethical dilemma would have arisen in case all the parties associated with each of the case studies mentioned in the report had adhered to the basic legal and professional regulations.

The Children’s Miracle Network Essay Example

The Children’s Miracle Network Essay Everyday that we come to work we should be reminded that we are fortunate: fortunate to be healthy, happy, and able to support ourselves. The thought that immediately follows that one, however, is that there are others who are not as fortunate and who could benefit from any help that we could give them. The Children’s Miracle Network is an organization that embraces this philosophy and they are always in search of people who are willing to help and corporations who are eager to give back to the community. To this end, this proposal is being written to make you aware of the charity’s mission, the programs that the charity is involved in, and how broad the need for support is within Canada and the United States.The Children’s Miracle Network is an international charity organization that was founded in 1983. Currently, there are 14 children’s hospitals located throughout Canada that are affiliated with the Children’s Miracle Network and the organizatio n prides itself on helping children from all walks of life, and of all â€Å"races, ages, religions, and ailments†. Right from the beginning, the Children’s Miracle Network was aiming for broad support from many different people who were in the position to help in any way possible. Their first television fund-raiser reached 30 different television stations and during their first year raising support they were able to affiliate with 22 American hospitals and raise over $4 million dollars for their cause. From the very beginning the Children’s Miracle Network was aiming to do the impossible: help all children who are sick, and help them get better.The charity is still running strong and expanding its efforts to help children around the country and the world. Today, the Children’s Miracle Network proudly produces the most widely watched and support fund-raiser in the world and has broadcast from Disneyland and Walt Disney World, respectively, in an effort to link their cause with kid-friendly businesses and attractions. Today, the charity benefits 170 children’s hospitals and helps children in Canada, the United States, and Mexico.The Children’s Miracle Network is an organization that is desperately needed by millions of children every year. Over 14 millions children are helped annually by this charity, a reflection of just how many children and families have to deal with the hundreds of different illnesses and ailments that threaten the happiness and the lives of children throughout North America. The sad fact is that there are even more children out there who do not receive the help of the Children’s Miracle Network because there are so many in need.This leads to how it is that we as a workplace can help. As we all know, each of us has a different strength and different interests, but each of us also feels the draw to help others who need us to reach out and give them a helping hand. In this case, the children an d families dealing with diseases of the body are in need of someone to reach out and make sure that they are getting the best possible care that they can receive to make their recovery speedy, and to help find cures to make sure that they can go on and live a prosperous, happy life. The Children’s Miracle Network knows that businesses and offices are constantly looking for a way to create cameraderie amongst co-workers and searching for a cause that they can all unite behind. The Children’s Miracle Network is such a cause and with our help it can continue to develop it’s programs and expand its affiliation to more hospitals around Canada and beyond.The Children’s Miracle Network is excited about involving workplaces in the fund-raising process. Workplaces around the country have sponsored benefits for the charity to help their employees rally behind a common cause and to become more attached to the community around them. From golf tournaments to galas and dinners, to individual events, co-workers get together and raise money for this worthy cause. Each of us could use our own strengths and interests to create a different event or help one event be more successful. We could rally the community support around us and make sure that children throughout the nation are receiving the help that they need during the most trying times in their lives. The beauty of this charity is that we are not limited to one single means of helping: we can do anything and use any of our strengths to bring in support for a worthy cause.What is special about the Children’s Miracle Network is that it helps many children overcome severe medical challenges. Unlike some organizations, their support is not limited to a select handful of hospitals, nor does it focus solely on one more common medical condition. Regardless of what medical problem a child is dealing with, or what hospital they go to (as long as it is one of the hundreds of affiliated hospitals) each child is given the same help to overcome their challenges. Many of these children who do triumph and get better become ambassadors for the Children’s Miracle Network and Wal-Mart’s throughout Canada will honor them. Any child, with any illness or physical ailment, is given the help that he needs and deserves.The most important thing for anyone who is fortunate enough to have good health, good friends, and a happy life to do is to give back, and every business desperately needs to give back to the community. To this end, our support of the Children’s Miracle Network is very much needed to help others, to ensure that every child who has to deal with a terrible illness, regardless of their race, ethnicity, class, gender or, most importantly, their financial means can have access to quality healthcare, given by healthcare professionals and doctors that truly care about these children, and making sure the families can focus on helping their children get better as opposed to how they are going to get their child access to the care that they need. Each of us must look deep within ourselves and find that part of us that can connect with these children, a sure motivation for us to reach out and help them. If we had a child in our life in need of the Children’s Miracle Network we would depend on the assistance that they give to get through the hard times. The Children’s Miracle Network is not just a cardboard cut-out that we buy in the grocery store line and put our name on. We have to become a member of the team and join together to help save a child.

Organic Architecture Essay Example

Organic Architecture Essay One of the most striking personalities in the development of early-twentieth century architecture was Frank Lloyd Wright (1867–1959). Wright attended the University of Wisconsin in Madison before moving to Chicago, where he eventually joined the firm headed by Louis Sullivan. Wright set out to create architecture of democracy. Early influences were the volumetric shapes in a set of educational blocks the German educator Friedrich Froebel designed, the organic unity of a Japanese building Wright saw at the Columbian Exposition in Chicago in 1893, and a Jeffersonian belief in individualism and populism. Always a believer in architecture as natural and organic, Wright saw it as serving free individuals who have the right to move within a free space, envisioned as a nonsymmetrical design interacting spatially with its natural surroundings. He sought to develop an organic unity of planning, structure, materials, and site. Wright identified the principle of continuity as fundamental to understanding his view of organic unity: Classic architecture was all fixation. . . . Now why not let walls, ceilings, floors become seen as component parts of each other? . . This ideal, profound in its architectural implications . . . I called . . . continuity. Wright manifested his vigorous originality early, and by 1900 he had arrived at a style entirely his own. In his work during the first decade of the twentieth century, his cross-axial plan and his fabric of continuous roof planes and screens defined a new domestic architecture. Wright fully expressed these elements and concepts in Robie House, b uilt between 1907 and 1909. Like other buildings in the Chicago area he designed at about the same time, this was called a prairie house. Wright conceived the long, sweeping ground-hugging lines, unconfined by abrupt wall limits, as reaching out toward and capturing the expansiveness of the Midwest’s great flatlands. Abandoning all symmetry, the architect eliminated a facade, extended the roofs far beyond the walls, and all but concealed the entrance. Wright filled the wandering plan of the Robie House with intricately joined spaces (some large and open, others closed), grouped freely around a great central fireplace. (He believed strongly in the hearth’s age-old domestic significance. Wright designed enclosed patios, overhanging roofs, and strip windows to provide unexpected light sources and glimpses of the outdoors as people move through the interior space. These elements, together with the open ground plan, create a sense of space-in-motion inside and out. He set m asses and voids in equilibrium; the flow of interior space determined the exterior wall placement. The exterior’s sharp angular planes meet at apparently odd angles, matching the complex play of interior solids, which function not as inert containing surfaces but as elements equivalent in role to the design’s spaces. We will write a custom essay sample on Organic Architecture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Organic Architecture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Organic Architecture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Robie House is a good example of Wright’s naturalism, his adjusting of a building to its site. However, in this particular case, the confines of the city lot constrained the building-to-site relationship more than did the sites of some of Wright’s more expansive suburban and country homes. The Kaufmann House, nicknamed Fallingwater and designed as a weekend retreat at Bear Run near Pittsburgh, is a prime example of the latter. Perched on a rocky hillside over a small waterfall, this structure extends the Robie House’s blocky masses in all four directions. The contrast in textures between concrete, painted metal, and natural stones in its walls enliven its shapes, as does Wright’s use of full-length strip windows to create a stunning interweaving of interior and exterior space. The implied message of Wright’s new architecture was space, not mass—a space designed to fit the patron’s life and enclosed and divided as required. Wright took special pains to meet his client’s requirements, often designing all the accessories of a house. In the late 1930s, he acted on a cherished dream to provide good architectural design for less prosperous people by adapting the ideas of his prairie house to plans for smaller, less expensive dwellings. The publication of Wright’s plans brought him a measure of fame in Europe, especially in Holland and Germany. The issuance in Berlin in 1910 of a portfolio of his work and an exhibition of his designs the following year stimulated younger architects to adopt some of his ideas about open plans. Some forty years before his career ended, his work was already of revolutionary significance.

Modernism In Photography †Art Essay

Modernism In Photography – Art Essay Free Online Research Papers Modernism In Photography Art Essay Edward Weston’s creative philosophy seems to be about internalising the camera process so that what the artist envisions and what the camera produces are as closely aligned as possible. Unlike pictorialists who personalise the photos after they are taken by applying craft and classically ‘artistic’ effects, Weston in a sense melds the man and machine into one – he talks of â€Å"seeing photographically† – learning to see the subject matter in terms of the tools and processes of the medium, and then use it to portray his personal, subjective view. As such, the photo doesn’t need to be touched up or changed, because it is in itself a faithful representation of the artist’s vision – trying to minimise the discrepancy between the creative idea and its manifestation. So he uses the camera to distil the subject into its basic materiality – black and white gradations, crisp detail, formalistic patterning, flattening of the perspectival plane, concentration on surface – in both the convolutions and detail of the subject, and the glossy surface of the photo, as in Pepper, 1930. This reflects a Modernist, Materialist idea that the ‘essence’ of the subject, its ‘eternal’, ‘universal’ qualities can be accessed through an accurate, sensitive rendering / recording of its features. Research Papers on Modernism In Photography - Art EssayThree Concepts of PsychodynamicHip-Hop is ArtIncorporating Risk and Uncertainty Factor in CapitalAnalysis Of A Cosmetics AdvertisementWhere Wild and West MeetComparison: Letter from Birmingham and CritoMind TravelTrailblazing by Eric AndersonUnreasonable Searches and SeizuresHonest Iagos Truth through Deception

International Migration Term Paper Example | Topics and Well Written Essays - 1500 words

International Migration - Term Paper Example It is through migration that many international criminals are able to hide their activities. International migration also lead to pressure on social facilities in different countries and this often leads to conflicts between citizens. The entry of illegal immigrants in many countries leads to increase in petty offenders and criminals, when such illegal immigrants are unable to survive or find jobs abroad. The illegal migrants usually hide from the authorities in the host countries and they face cruel treatment but they also are unable to seek justice from the legal systems. Consequently, many criminal activities are committed against them by the citizens of such countries. The security of the host country is threatened when more people that had not been planned for by the security agents in all situations. The security facilities become overstretched and therefore unable to ensure adequate security to all members. Any country may risk capital flight when migrants move resources to th eir countries of origin. Consequently, economic resources are taken out of a country illegally to benefit other countries. Part 2 International migration produces benefits to their home countries and to the host countries depending on many situations. To their countries of origin, the migrants remit finances to their home countries. This often results into large sums of money being sent from well developed counties to developing countries. Such resources help in developing countries from which migrants came. International migration is more hurting to men due to pressure on men to provide in many families. The negative effects of international migration are loss of human resources, and the brain drain when countries lose their highly qualified people to other... The researcher of this term paper discusses international migration, that is the movement of people from one country to another due to many reasons. International migration has consisted of people moving from their country of birth for many reasons and this movement involves millions of people each year. The migrants range from less educated to highly educated professionals who move from their own countries that may have scarce resources. The low skilled workers also move to seek better wages abroad because the benefits outweigh the disadvantages. When people move from one country to another, they enter new countries whose laws they may not understand. Internal migration may also involve individuals whose characters are not known. It is through migration that many international criminals are able to hide their activities. International migration has remained one of the main issues that impact the lives of all people around the globe. International migration, that was discussed in the paper involves many issues that must be considered by those moving to foreign lands. The reseracher then concluds that this international movement of people has both positive and negative consequences to the individuals, their families, and the national economies as well. Legal migration can help boost the lives of individuals when all legal procedures are followed. Iover a million many countries deal with. Many countries have created legal provisions to curb the surge of illegal migrants to their borders.

Constantine the Great Term Paper Example | Topics and Well Written Essays - 1250 words

Constantine the Great - Term Paper Example In 284, the Empire was ruled by General Diocletian and co-Emperor Maximian; Caesares were appointed by leaders, one of them being Constantius. A system known as tetrarchy was implemented which divided the Empire into four territories with one officer assigned to defend each territory. This system became much more efficient in putting the end to the civil wars and the Empire was able to successfully defend against Persian and German raids. The tax system was reformed and the increased revenue allowed the construction of walls and other defenses; by the fourth century the Empire was considered stable. Christians were a minority population and refused to recognize the Roman Empire as a divine entity and would not submit to taxation, sacrifices or imperial service. In 303, Christians were pronounced enemies of the State. Christians were prosecuted in an attempt to force them into loyalty. It was during the campaigns of Diocletian that Constantine gained experience and military training. Constantius died in 306 and the common people declared Constantine as successor though this support and decision was unpopular and not favored by others in the tetrarchy. Constantine married the daughter of Maximian, who was granted shelter at Constantine’s court when he later became enemies with Maxentius. A conference in 308 insisted upon Constantine relinquishing his title of Augustus and return to being only a Caesar but Constantine refused. Maximian made an attempt to gain power and Constantine, upon learning this, immediately marched into Gaul. Maximian either committed suicide or was executed in 310 (â€Å"Emperor Constantine†). Constantine had an amazing vision in which he claimed to see the symbol of Christ shining above the sun, he imagined this to be a divine vision and had his soldiers paint the symbol on their shields. It seemed Constantine’s conversion was genuine and

Multinational Enterprises Essay Example for Free

Multinational Enterprises Essay The needs to fulfill market demands and find new revenue well have driven many corporations in the world to conduct their expansion strategy. One famous way out is to expand into foreign markets while enhancing the brand value in local market. The situation refers to internationalization or globalization in which many companies take the ways in order to boost sales. The situation occurs since nowadays a business operational coverage does not restricted by national boundaries since they can sell their services over the internet under B2B (business-to-business) or B2C (business-to-consumers) schemes. Many factors encourage companies to conduct internationalization; they include the belief that their products are unique and distinctive by any measures, have recognized brands; and possess worldwide distribution channels, technological leadership, and better product value. However, the corporations, often called Multinational Enterprises (MNEs) or Multinational Companies (MNCs), may overlook several considerations when performing internationalization, which in turn prevent the companies to reap the benefits of their foreign market presences. This situation suggests that amidst the attractiveness of providing services or selling products in foreign markets due to their well-recognized brands, companies need to pay attention to external and internal forces in the market since they determine the success of the companies’ international operation. The forces do not only include the technical issue or market knowledge but also supporting issues such as human resources management, cultural issues, and financial issues, to name a few. Concerning business expansion into foreign countries, this paper will discuss several issues relating to marketing Chinese electric bicycle to Perth (Australia). Several issues include economy, technology, legal and political, human resource strategy, and cultural assessment and negotiation, to name a few. 2. Background The background is about the Electric Bicycles that we take from China, import them, and sell the products in Perth (Australia). We also have our own website that we can sell online to people and ship our bicycles to any where in Australia. 3. Economy In CIA Factbook, Australia is regarded as an example of a prosperous Western-style capitalist economy, with a per capita GDP at the level of the four dominant West European economies. Since Australia has many natural resources, the country becomes a major exporter of agricultural products, minerals, metals, and fossil fuels. Commodities account for 57% of the value of total exports, so that a downturn in world commodity prices can have a big impact on the country’s economy. In addition, the report from CIA also notes that Australian government is pushing for increased exports of manufactured goods, but competition in international markets continues to be severe. While Australia has suffered from the low growth and high unemployment characterizing the OECD countries in the early 1990s and during the recent financial problems in East Asia, the economy has expanded at a solid 4% annual growth pace in the last five years. Below is economy figure of Australia.