The Importance of Greek Culture Essay Example For Students

The Importance of Greek Culture Essay Culture is the thing that makes a general public; what makes the assorted variety and uniqueness of the world we live in. Antiquated Greek culture is vastly different from present day American culture, however the two of them have a few likenesses too. Americans built up certain things from the Greek culture; like ideas of math and science, majority rules system, and furthermore the cutting edge perspective on magnificence. Present day American culture has taken in a great deal from the Greeks and uses a ton of what we gained from the Greeks today. The contrast between American culture and Greek culture is that the Greek culture created things before the Americans did. The American culture acted distinctive towards various sorts of subjects and individuals. For instance the Greeks had an administration route before the Americans did. The Americans saw that the Greeks were very much overseen individuals, so they built up an administration like theirs. In the wake of watching recordings on Greece and discussing their lifestyle, I have taken in a great deal about them. I found that what they did influences us incredibly today. They have sorted out popular government to what it is today. The Greek culture impacts the majority rules system we have. We will compose a custom exposition on The Importance of Greek Culture explicitly for you for just $16.38 $13.9/page Request now While viewing the video I was astonished to find that they utilized democratic so some time before us. They would utilize rocks and by tossing them into a huge pot they would cast a ballot. On the off chance that they concurred with what was being decided on they would toss in a white stone. On the off chance that they differ they would toss in a dark stone. Today in our American culture we vote fundamentally the same as what the Greeks did path back such a long time ago. Presently days rather than rocks we use paper to record our vote. At that point all the votes are included and this decides the result. One contrast is that now days the people groups votes dont impact the result so a lot. Rather, at any rate for the president we pass by constituent votes. The Greeks law was very not the same as our own at this point. In those days so as to keep harmony, the individuals composed on rocks who they might want to see expelled from the city. They would likewise toss these stones into a pot and the individual that surfaced the most would need to leave the city. Our law is a lot stricter now and these individuals would be placed in prison, or different disciplines would be exacted. Another factor that was affected by the Greeks was administration. In Greece they had a figure like a ruler. He managed the individuals and could do basically anything he needed. There was a democratic however other than that the individuals couldnt control a lot. In the event that they had an awful pioneer, they could oust him with enough votes. Today we have a president. He helps settle on choices however all that he chooses is decided on under the watchful eye of turning out to be law. Like the Greeks our leader can be ousted with enough votes. Another heritage left by Greece was their way of life and craftsmanship. With their way of life they made the Greek language. The Greeks additionally imagined their folklore, which included divine beings and goddesses. Through legends, Greeks attempted to comprehend the riddles of nature and the intensity of human enthusiasm. God lived everlastingly and Greeks ascribed human characteristics to them. The Olympic Games were begun in Greece around 776 b. c.. They were committed to the god Zeus. Expressions of the human experience of old style Greece had an unexpected pizazz in comparison to some other progress. The Greeks concocted both show and constructed the main performance centers in the west. Sculptures in Greece portrayed their divine beings and goddesses in glorified human structure, their appearances neither indicated chuckling or outrage, just peacefulness. In general the Greek society incredibly affected the majority rules system we have today. A considerable lot of the thoughts havent changed a lot throughout the years. Without the Greeks impact our popular government may have been totally unique. Their way of life impacted the world that is today, and is a piece of everything.

Diabetes Abstract Essay Example For Students

Diabetes Abstract Essay Diabetes Joshua Herron Page 55, March 2000, No. 5, Volume 55 Diabetes: AFRO-AmericansHealth cleanliness This article by Hawthorne essentially discusses how individuals tend to underestimate diabetes. Diabetes can be an intense illness. It impacts in excess of 16 million Americans. Of these 16 million, 3 million are Blacks. Diabetes is the seventh-driving executioner in America, and is the main source for visual impairment, kidney affliction and non-horrendous removals in Blacks. One of every four Black ladies more than 55 and one out of four Black between the ages 65 and 74 are influenced by this sickness. Diabetes is characterized as the bodys powerlessness to create insulin. There are two significant sorts of diabetes: insulin dependant, and non-insulin dependant. Non-insulin dependant is the most widely recognized in grown-ups. African-Americans more than 45, people overweight, and the individuals who have a background marked by this illness in their family are most in danger. Hawthorne at that point clarifies that specialists don't have a clue why Blacks are increasingly powerless to this ailment. They feel that heredity and diet have a lot to do with it. The creator at that point discusses how anybody more than 45 ought to be tried at any rate once like clockwork. African-Americans should start prior and all the more much of the time. These individuals should deal with themselves and watch out for the notice signs, for example, over the top thirst, outrageous yearning and peevishness, and unexplained weight reduction. I feel that the creator worked admirably of clarifying the causes and approaches to forestall the infection. I felt that that he could make a superior showing of clarifying or giving more reasons that African-Americans are progressively defenseless to diabetes. Ideally later on science can comprehend the reasons why this occurs and concoct approaches to forestall or help the impacts of diabetes. Book reference: .

HOW TO Download And Extract Audio From YouTube Videos

HOW TO Download And Extract Audio From YouTube Videos Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Download And Extract Audio From YouTube VideosUpdated On 28/10/2019Author : Ram kumarTopic : YouTubeShort URL : https://hbb.me/2yYTEtR CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThere have been more than enough times that I’ve caught a song in the background of a YouTube video and wondered, “Now, why isn’t that on my iPod, yet? Oh, right, because Best Buy doesn’t carry the album because it’s not in the Top 40. Foolish me.” There’s always a way of downloading from torrents, but for those of us a little leery of deciding for ourselves whether torrents are trustworthy or not, here are two interesting programs.MP3 Converter, VidtoMP3 or ListenToYouTube will download the audio from YouTube video (in either standard or high quality) and convert it to MP3 file. A few clicks of the mouse later, you can save the file and drag it to your iTunes or MP3 device. (For those of u s who get a little squeamish around legalities, yes, the process is considered absolutely legal if a video is not pirated.)If you want a recorder software check out NotMP3.Free YouTube to MP3 Converter is the most powerful tool.You can convert entire YouTube playlists and channels.First of all, you need to download Free YouTube to MP3 Converter app.Then use your common sense (it’s intuitive and very simple) and get all the videos you need or check an official how to guide on playlist download.READHOW TO: Get Logoless YouTube PlayerFor VidtoMP3 or ListenToYouTube use this stepsChoose one of the programs (I’ve found that ListenToYouTube often works a little faster) and click on its link below.Go to ListenToYoutube.com. You can also try VidToMP3.Find a video on YouTube you’d like in audio form on your computer, MP3 device, iPod, whatever.Copy and paste it into the URL box in the middle of each screen. Proceed.It may take a moment or two, but the program will retrieve the file and provide you with a link that shows “Download MP3.” Click on itâ€"you’ll have to do it again when it goes to the next page, but the second time, a screen will pop up to give you the option of the destination of your file and what program with which to open it. You can find several other tools to get audio from YouTube videos, you can download here.Go to the file destination, click, and enjoy.

Global Warming And Climate Change Essay - 1204 Words

Global warming and climate change will trigger major change in diversity and abundance of arthropods, geographical distribution of insect- pests, insect population dynamics, insect biotypes, and herbivore- plant interaction, activity and abundance of natural enemies and efficacy of crop protection technologies changes in geographical range and insect abundance will increase the extent of crop losses and thus, will have a major bearing on crop production and food security. Distribution of insect- pest will also be influenced by the change in cropping pattern triggered by climate change. Major insect pests such as cereal stem borers (chillo, sesamia and scirpophaga), pod borer (Helicoverpa, Marucaand Spodoptera), aphid and white fly, may more to temperate regions, leading to greater damage in cereals, legumes, vegetables and fruits crops. Host plant resistance, biopesticides, natural enemies and synthetic chemicals are some of the potential options for integrated pest management. Howev er, the relative efficacy of many of these pest control measures is likely to change as a result of global warming. Climate change will also result in increased problems with insect- transmitted diseases. These changes will have major implications for crop protection and food security particularly in developing countries where the need to increase and sustain food production is most urgent. Long term monitoring of population level and insect behavior, particularly in identifiably sensitiveShow MoreRelatedGlobal Warming And Climate Change974 Words   |  4 Pagesabout global warming, whether it is true or false. Is there evidence to prove that global warming has impacted the climate due to the rise in the earth’s temperature? Climate change is a problem that is worldwide that should be reviewed. The rise in the earth’s temperature has caused some impact to the weather and climate changes to many places worldwide. This rise in temperature has the potential of cau sing drastic changes to the earth in many ways. It is time to view the global warming concernsRead MoreClimate Change Of Global Warming924 Words   |  4 Pages Figure 0.1 shows the different effects of global warming. Global warming is the warming of our planet at an extreme rate. The Earth’s climate has warmed by 7.8OC since 1880. (Quick facts about science, 2015). What causes global warming? The cause of global warming is the carbon dioxide. This acts like a blanket. Protecting the earth, and heating the earth. Sun rays would normally bounce around the earth, but with the blanket, the sun rays heat the blanket which heats the earth. (Petersen ScienceRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreClimate Change And Global Warming1060 Words   |  5 PagesClimate change (Klaus) 1000 The terms â€Å"global warming†, â€Å"climate change† or â€Å"greenhouse effect† have become more than just parts of the popular lexicon as they rather are subject of public discussions, scientific research or political debates. Despite the popularity and the ubiquity of these terms, the public’s theoretical and conceptual understanding of them and their causal relations is often based on superficial knowledge and buzzwords or caricatures outlined and depicted in several popular mediaRead MoreClimate Change : Global Warming1194 Words   |  5 PagesDonya Curtis April 19, 2017 English 1001-rough draft Global Warming Global warming is one facet of the broader term climate change. It is the increase in the average temperature of the Earth s surface air and oceans from the mid 20th century and the projected continuation. The Global warming is primarily the consequence of building up greenhouse gasses in the atmosphere. Emission rates for most important anthropogenic greenhouse gas, CO2, have increased 120 fold in the past 140 years. WhileRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversible impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreClimate Change And Global Warming1022 Words   |  5 PagesWhat = Climate Change Who = Emma, Aoife, Julia, Rachael, Mariah and Cà ©line What is it? Climate Change is a change in the demographic distribution of weather patterns, and related change in oceans, land surfaces and ice sheets, happening over time scales of decades or longer. It’s the world’s greatest threat. Climate change is the change in temperature over a period of time. It involves the greenhouse effect and global warming. Where is it? It is an issue affecting everyone everywhere. ClimateRead MoreClimate Change And Global Warming1474 Words   |  6 Pagesphenomenon, known as â€Å"smog† became an often daily occurrence in big, urbanized cites across the globe. Also, Al Gore’s book, An Inconvenient Truth, popularized the issue of climate change and global warming as a result of the damage that the modern world has done to the atmosphere. He noted that people resist the facts about climate change due to the inconvenience of changing their lifestyles. But, uninhibited industrialization of several countries has led to intense modernization and revolution of theRead MoreClimate Change And Global Warming928 Words   |  4 PagesThis paper will discuss climate change and global warming on the economy. The paper also gives a description on climate change and global warming. As well as what it hold for future business owners. It will also discuss what the government is doing about climate change/global warming. Climate change is a long-term shift in the statistics of the weather (including its averages). For example, it could show up as a change in climate normal (expected average values for temperature and precipitation)Read MoreClimate Change And Global Warming1630 Words   |  7 PagesClimate Related Threats Global warming will lead to uncontrollable devastation such as famine, war, and economic instability. Climate change will accelerate the dislocation of hundreds of millions of people and the extinction of many species. The negative effects of climate change are obvious on every continent. Professor Le Quere, director of the Tyndall Centre for Climate Change Research at the University of East Anglia said, The human influence on climate change is clear. The atmosphere and

Notes on Chapter Two- Does the Center Hold Essay

Truth Is Beauty, Beauty Is Truth Rationalist Epistemology Epistemology * Theory of knowledge; often provokes big questions on the meaning and justifications of conventional knowledge. * Ex; What is knowledge? Can we know anything for certain? What are the limitations of what we know? * Socrates began to question the usual perceptions of knowledge, advocating for a clearer picture than common sense allowed. The Philosophy of Plato * You cannot claim to know something if you cannot claim to believe it as well. * Belief is not the only requirement for knowledge, truth is also required. * You need to be able to communicate what you know. * Real life application: We often do not believe what†¦show more content†¦* However, questioning how we can know sensible objects involves complex questioning. Can anyone know a true object? This leads to issues of elitism. Concepts * We leave the world of belief and accept conceptual perceptions in a move toward understanding the â€Å"intelligible realm†. * We use scientific theories to understand events beyond what our imaginations can often handle, ie; Newton’s theories on attraction of masses. * Plato does not consider this the highest form of knowledge. * Real life application: Often times, in biology class, I find myself letting go of my bigger questions- the why, or the how, in order to grasp the watered down conce pts that are still so hard to understand. I do because I accept the theories of scientists and mathematicians like Newton as sufficient knowledge to form a building block from which I can grow my understanding of the topic. Forms These are higher truths, archetypes of everything in the visible world, including the non-physical concepts. * Not physical or mental. * Eternal and unchanging, yet dependent on a Super-Form, â€Å"the Good†, which establishes a true reality and holds true the center of Platonic reasoning, so it is not absolutely real. * We can only grasp the Forms if we leave behind our senses and images that are contaminated with our own physicality. * Plato believed there was an ultimate universal element to beauty that could be understood formulaically. *Show MoreRelated1816 : America Rising Analysis1344 Words   |  6 Pagesthe significance of the year in the context of the burgeoning United States. While the main focus of the book centers itself on the 14th National Congress and the decisions and characters therein, he also presents some other unique aspects of the year ranging from the â€Å"Year of No Summer† to minor developments within the states. While interesting, these top ics covered over the various chapters do not necessarily enhance the overall theme of the book. Aspects of the book fall rather flat, at least inRead MoreSummary And Analysis : The Nurture Effect By Anthony Biglan1207 Words   |  5 Pages2 Summary This is a summary of Part 2 (chapters two through five) of The Nurture Effect by Anthony Biglan, PhD. Chapter two is titled ‘Nurturing Families.’ As one might imagine the chapter revolves around the topic of family. It discusses the importance of nurturing development during pregnancy and the first two years of the child’s life. The Nurse-Family Partnership program is talked about as a great solution for poor single teenage mothers. As the chapter continues it goes into topics related toRead MoreDinner With Skeptics Behind The World That Makes No Sense, By Jeff, Joplin : College Press1485 Words   |  6 Pagesgracious God, then why is there so much suffering in the world?Why are there natural disasters if there s a good God? Why if there is a God why does he sit on his hands? What is God s involvement in the midst of evil circumstances? in Dinner With Skeptics: Defending God in A World That Makes No Sense. DOES HE SUPPORT HIS THESIS? In the First Chapter, he discusses why, if there was a God, then why there would be so much evil in the world. The man he is interacting with on this issue, then askRead MoreDescriptive paragraph992 Words   |  4 PagesWrite a Descriptive Paragraph. The writers (three of them students, two of them professional authors) have selected a belonging or a place that holds special meaning to them, identified that subject in a clear topic sentence, and then described it in detail while explaining its personal significance. In the following paragraph, observe how the writer moves clearly from a description of the head of the clown (in sentences two, three, and four), to the body (sentences five, six, seven, and eight)Read MoreTo the Lighthouse - Art1282 Words   |  6 Pagessingle, she has ignored her potential as a wife and mother and carved out a new identity for herself that does not reflect societys views and expectations. She is interested in maintaining her individualism, something expressed in both her life and her art. It is through her art that Lily manages to understand human experience and the world around her. When she places the final line down the center of her painting, she realizes that she has created something of value. She knows the painting will notRead MoreMedia And Society : Technology, Democracy And Capitalism1747 Words   |  7 Pagesit targets a diverse audience, it does an excellent job exploring different stories the mass media tells and the stories we tell about the media. Through a wide range of examples, it aims to help students understand how the media constructs stories and how these stories affect our lives. Media in Society was designed for introductory courses and provides students with a valuable foundation in media studies at a higher education level. Consisting of eleven chapters, it discusses a broad scope of topicsRead MoreThe American Revolution, By Walter Nugent, Gordon S.wood And Niall Ferguson1536 Words   |  7 PagesFerguson hold American and British History in very high regard within their history book varying from one side to another. Niall’s book the â€Å"Empire† wrote not from a typical American perspective but that of the British and it considers half a millennium of some of the most momentous events throughout American and world history. Wood’s book â€Å"The American Revolution† lays out all of the events and explains the ideology brought about the desire for independence and his document splits in two chapters in detailsRead MoreExploring Spirituality in Angels in America1472 Words   |  6 Pagesof Angels, but Judaism is by far the mos t prevalent and significant to its plot. Much of the motif that runs through the play is not traditional Judaism but rather Kabbalah, a form of Jewish mysticism. During Millennium Approaches, the first of the two plays, the curtains opens on a traditional Jewish funeral where we meet Louis Ironson, the grandson of the deceased, and his boyfriend Prior Walter. Prior, a Christian by birth, is dying from AIDS and while heavily medicated begins to have visions ofRead MorePolice Role in Socety1863 Words   |  7 PagesContent 1. Police Role in Society (Chapter 5 Police ) Criminal Justice-COLL | Police in Contemporary Society www.indiana.edu/~deanfac/.../cjus_p301_21339.html‎ Article: www.preservearticles.com/.../notes-on-the-role-of-police-in-society.html‎ Web Sites: Role of Police in Society – Activist Role www.activistrights.org.au †º Legal Context of Activism The Role of Police in a Democratic Society scholarlycommons.law.northwest...‎ 2. Religion (chapter 2 Determining Moral Behavior (OtherRead MoreCongressional Representation : Richard F. Fenno Essay1634 Words   |  7 Pagesthe book first sets the context for the reader by defining roles as well as framing the arguments in support of continued focus on the art of balancing constituent demands with negotiations and legislative brokering on the Hill. In the subsequent chapters, readers are introduced to a mix of Democrat and Republican representatives. Over the span of several decades, through personal observation, Fenno studies the imperative aspects of engaging with constituents for relationship building and information

The Value Of Human Resources - 2362 Words

The Value of Human Resources Many companies are comprised of various departments within, all responsible for their own particular area of expertise. For instance, the individuals that make up Accounts Payable is responsible for ensuring that the â€Å"bills† get paid, Accounts Receivable is responsible for collecting money, etc. One of the departments that seems to at times get slightly overlooked is the Human Resources department, which is odd given the important and valuable role that the individuals within it play. It has been heard that the role of human resource management is to essentially â€Å"push paper†, this couldn’t be further from the truth. Outside of the fact that in many instances these individuals ensure the employees get paid and individuals are hired, it can be suggested that they are essentially the glue that holds the business and its employees together. In fact, Ruth Mayhew explains, â€Å"Human resources plays an essential role in developing a company’s strateg y as well as handling the employee-centered activities of an organization.† (Mayhew, 2016). Human resources has the ability to add great value for businesses such as, establishing a â€Å"best in class† HR strategy, the recruiting process, a company’s competitive strategy, and workforce planning. At a very high level an instance in which human resource management brought about great value in establishing a â€Å"best in class† HR strategy can be seen in the global insurance company Lloyd’s. Lloyd’s has been inShow MoreRelatedThe Value Of Human Resources1780 Words   |  8 Pagesimportance of human resources over the last decade or so has received immense attention. From a macro-level, endogenous theories of growth have recommended that the accumulation of what is also referred to as human capital constitutes the core engine of the growth of macro-economics. On the micro-economic side, resource-based theory looks at the human capital that employees provide as a primary cradle for competitive advantage for companies. Nonetheless, as a result of the growing importance of human capitalRead MoreA Human Resources Value Analysis1398 Words   |  6 PagesA Human Resources Value Analysis of Canada’s Top 100 Employers, Best Employers in Canada, and The Que en’s Competition This human resources study will recommend two of the largest promotional competitions for business rankings found in Canada’s Top 100 Employers and Best Employers in Canada. These competitions define the most efficient workplace environment, which produce the most productive and efficient corporate communities. The one important aspect of Canada’s Top 100 Employers defines the mostRead MoreTeamwork And The Value Of Human Resources1350 Words   |  6 Pagesproject I have taken away several key lessons on both teamwork and the value of human resources. My team established a rhythm and stayed consistent and through this everyone on our team was held accountable for meeting deadlines. In this way, teamwork is valuable because it prevents procrastination. Teamwork also builds comradery and strengthens culture. Prior to taking this course, I had very limited knowledge on the business value of the HR function. This project taught me that the HR function helpsRead MoreCreatin g Value With Metrics For Human Resources1815 Words   |  8 PagesCreating Value with Metrics Traditional approaches to human resources metrics have proven to be inadequate. Businesses have been measuring and reporting on the same data for the last two decades or more, i.e., turnover rates, costs per hire, FTE, and total compensation, but still have â€Å"an inability to directly measure HR’s impact on the bottom line† (DiBernardino, 2011, p. 45). With advances in technology, the rudimentary evaluation of metrics can be expanded to more broad categories, and acrossRead MoreThe Value of Human Resources for Companies Essay672 Words   |  3 Pages The strategic value of Human Resources is only gaining significantly and HRIS must support this trend to provide the high functionality and usability. Today, most of the companies make use of some form of HR system for many of the HR functions. With an HRIS, companies can align HR strategy with business objectives to get the most of out of their workforces and adapt quickly to market changes. A good vendor should share advice and best practices to help maximize a system. However, there may beRead MoreHuman resource practice enhance value chain1160 Words   |  5 PagesHow might exemplary human resource practice enhance and strengthen a firms value chain activities? 1. Definition of Value Chain The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The organization is split into primary activities and support activities. Primary Activities include: Inbound Logistics, Operations, Outbound Logistics, Marketing Sales, and Service. Support ActivitiesRead MoreHuman Resource Management : An Organization Mission, Vision, And Values2926 Words   |  12 Pagesimportant goal as a generalist is to help HR management to understand how global business operations works with hiring overseas. The challenges of human resources management and the factors to consider when evaluating the essences of Human Resources Management (HRM). Strategies in Human Resources planning of an organization Mission, Vision, and Values. However, training and development competency assessment for a managerial position and evaluating the four criterion of a training programs. The performanceRead Mor eHuman Resource Management And Human Resources1243 Words   |  5 Pages Human resource management Introduction As storey (2001) explains that human resource management concept is typical approach to business which quest to achieve competitive advantage through the strategic disposition of dedicated and committed human work force using array of values, culture, personnel and structural techniques. In simple word Human resource denotes to employees that help to run and drives an organisation which is also the main workforce of any organisationRead MoreHuman Resources : A Fundamental Department Of An Organization913 Words   |  4 PagesHuman Resources is a fundamental department of an organisation; this is because it focuses on the management of the personnel within the company. Human resources has been identified as ‘the source of sustainable competitive advantage and success, this is true when human resources management policies and practices are implemented with the main strategies and objectives set by the company itself. Strategic human resources management emphasises the successful ness of combining policies, strategies andRead MoreThe Value Of The Rugby Players1179 Words   |  5 PagesIn this case, it states the difference regarding accounting treatments of the value of the rugby players in the financial statements. One treatment is to take human resource accounting method to treat the rugby stars as assets in the statement of financial position. The other one is to treat them as expenses. Both methods have their own merits and drawbacks. This report aims to analysis the above two different treatments and assess whether the accounting treatment will change after analysis the AASB

Performance In Airlines Industry In Kenya -Myassignmenthelp.Com

Question: Discuss About The Performance In Airlines Industry In Kenya? Answer: Introducation The target market of Coca Cola does not contain a specified segment. Though it does not target a specific market, their targeting strategy is based on the demographics of the chosen segment (Mokaya et al., 2012).Age - based on the age they can target specifically the consumers of 15-30 years old people. As the people with less than 15 will be, much younger consumers and they cannot be reached easily. The people more than 30 years old will be more health conscious. Reaching the chosen target marketing can also be done easily through partnerships, for example, fast food chains in the international market (Mokaya et al., 2012).Lifestyle - the busy and mobile generation of youth, the work life addicts can be the most important consumers that can be targeted.Occupation and nature the fun loving and the adventure loving people needs to be targeted. As the brand, positioning in the current market is to target people with those characteristics.The customers media habits can also be analysed for media exposure in their daily life (Mokaya et al., 2012). Positioning Coca Cola can strategically position itself in the soft-drink market. The new tagline of the brand is taste the feeling is to target people who likes have the fun and entertainment in their food. The company has always positioned itself with relation to joy and happiness in the company(Janiszewska and Insch, 2012). The high degree of loyalty comes from the satisfaction if the Figure 1 Source: (Mokaya 2012) The new brand positioning is to target the market with unique selling proposition that is related to joy and happiness. The brand can also be positioned according to the values that can be be attractive to people that does not comes under the target market managementt of the company (Janiszewska and Insch, 2012). Coca Cola classic with their competitors are can be positioned as traditional and medium sugar based. In addition, their Coke Zero can be positioned as modern and low sugar soft drink and diet coke can be less sugar and traditionally positioned in the customer mind. A value proposition for target market The customer value proposition of coca cola is very specific to a point and main mission of the company is to deliver its customer the different brand stories that the company have adapted though the years. The story they are telling this time is to taste the feeling that is categorised as lifestyle based to increase the happiness and joy one can feel after having the soft drink. Coca-cola as a brand of non-alcoholic beverage sector has differentiated their products in the segment very well (Muhamad et al. 2012). The core benefits and a unique value propositions that the company gives its customers are related to joy and happiness. The new value proposition that can tick the customers can be the money saving schemes in the big purchases and the health consciousness of the diet coke. To implement this messages of Coca colas new brand positioning can give a focused differentiated method of reaching out to the consumers (Muhamad et al., 2012). Value proposition canvas Product features Products : Coca cola Classic Coke Zero Diet Coke Features: Best selling soft drink for quenching thirst Health drink Experience for customers: The tagline says taste the feeling Customers Reference Janiszewska, K. and Insch, A., 2012. The strategic operations of brand positioning in the place brand concept: elements, structure and application capabilities.Journal of International Studies Vol,5(1). Mokaya, S., Kanyagia, P. and Wagoki, J., 2012. Market positioning and organizational performance in the Airlines industry in Kenya.International Journal of Arts and Commerce,1(4), pp.121-132. Muhamad, R., Melewar, T.C. and Faridah Syed Alwi, financial, 2012. Segmentation and brand positioning for Islamic financial services.European Journal of Marketing,46(7/8), pp.900-921.